Website design and development for an international creative production company.

Overview

Baddies creates images that define artists and shape culture, the site needed to carry that same weight. Designed and built the full experience, including a custom CMS giving the international studio full control over content and imagery going forward.

Challenge

The main challenge was balancing performance with visual quality. Baddies' work is video-first, so the site needed to deliver rich, high-fidelity video without sacrificing load speed. We solved this by streaming video through Vimeo, giving the client an easy way to manage content while keeping the site fast and scalable as their library grows.